Today sees the Launch of Pocket London. The London based brand is paving the way for jeans to be different by adding colour on the pocket. It is a sleek, sophisticated trendy design allowing for comfort as well as fashion (which can be hard for jeans.)
Their aim was simple, change the way jeans look so girls would buy them more. This is exactly what they have done.
The designers of the brand are Edward Page and the lovely Louise Thompson both of whom are young, hip and very much know fashion.
These are two of my favourites from their first collection:
Source: Pocket London
You can tell even from the pictures that these jeans not only look cool but that they are also comfy. Isn't that what we want from a pair jeans girls?
The jeans retail at £110.00 and can be bought online here.
Labels: fashion, Jeans, pocket london